My initial ideas

I thought from the beginning that a metal music magazine would have the best chance of being successful in today's market.  This is because I find that metal music fans seem to be the most fanatical, I say this because it's very common to see people walking around the streets with clothes of their favourite metal bands on: Slipknot hoodies, Metallica t-shirts etc.  But you rarely see people wearing clothes related to other genres.  So rather than targeting a niche audience I thought it better to target an audience that appear to me to be the most interested in buying magazines about their favourite bands.